Apple officially announced iPhone 18 Pro pricing on September 9, 2026. The iPhone 18 Pro starts at $1,199 in the U.S. for the 256GB model, and the iPhone 18 Pro Max starts at $1,299 for its 256GB model. Both are $100 more than their iPhone 17 Pro predecessors, which launched at $1,099 and $1,199 respectively.
iPhone 18 Pro Price by Storage
Both the iPhone 18 Pro and iPhone 18 Pro Max are available in the same four storage tiers, according to Apple’s official U.S. pricing:
| Storage | iPhone 18 Pro | iPhone 18 Pro Max |
|---|---|---|
| 256GB | $1,199 | $1,299 |
| 512GB | Higher tier — check Apple.com for exact price | Higher tier — check Apple.com for exact price |
| 1TB | Higher tier — check Apple.com for exact price | Higher tier — check Apple.com for exact price |
| 2TB | Higher tier — check Apple.com for exact price | Higher tier — check Apple.com for exact price |
Apple’s newsroom announcement confirms the 256GB starting prices for both models but does not break out per-tier pricing for 512GB, 1TB, and 2TB in the announcement text itself. For the exact current price of a specific storage configuration, check Apple’s iPhone 18 Pro order page directly, since Apple occasionally adjusts pricing by region or over time.
Why Is the iPhone 18 Pro More Expensive Than iPhone 17 Pro?
The iPhone 18 Pro costs $100 more than the iPhone 17 Pro did at launch. Apple has not published a specific explanation for the increase, but the price rise accompanies a meaningful list of hardware changes confirmed at launch, including the new A20 Pro chip, a variable-aperture main camera, a redesigned thermal system, larger official battery ratings, and eSIM-only models in the U.S. For the full list of what changed, see our iPhone 18 Pro features and specs guide.
iPhone 18 Pro vs iPhone 17 Pro Price
Now that the iPhone 17 Pro has been discontinued from Apple’s own store following the iPhone 18 Pro’s launch, the direct comparison is mostly historical, but it’s still useful context for anyone deciding whether the higher price is worth it:
| Model | Launch Price (256GB) |
|---|---|
| iPhone 17 Pro (2025, discontinued) | $1,099 |
| iPhone 18 Pro (2026) | $1,199 |
| iPhone 17 Pro Max (2025, discontinued) | $1,199 |
| iPhone 18 Pro Max (2026) | $1,299 |
For a full breakdown of what the extra cost buys you beyond price, see our iPhone 18 Pro vs iPhone 17 Pro comparison.
iPhone 18 Pro vs iPhone 18 Pro Max Price
The iPhone 18 Pro Max costs $100 more than the standard iPhone 18 Pro at every matching storage tier, starting at $1,299 versus $1,199 for the 256GB model. That price difference buys a larger 6.9-inch display, a bigger battery, and more weight, with an otherwise identical camera system and chip. See our iPhone 18 Pro vs iPhone 18 Pro Max comparison for the full breakdown.
Are There Other Ways to Reduce the Price?
Apple’s announcement outlines a few ways to lower the effective cost:
- Trade-in credit: Apple offers $175–$885 in instant Trade-In credit for an iPhone 13 or later, applied toward a new iPhone 18 Pro or Pro Max.
- Carrier trade-in offers: Select carriers offer up to $1,200 in credit for eligible iPhone 14 or later trade-ins, in any condition, through carrier-specific installment plans.
- Apple Upgrade Program financing: Apple’s leasing option through Klarna starts at $34.99 per month on a 24-month term for eligible U.S. customers.
Exact trade-in values depend on your specific device’s model and condition, and carrier offers vary by plan and region, so it’s worth checking current terms directly with Apple or your carrier before deciding.
Is the iPhone 18 Pro Worth the Price?
Whether the $1,199 starting price (or $1,299 for the Pro Max) is worth it depends on what you’re upgrading from and which features matter most to you. If you’re coming from an iPhone 17 Pro, the price increase is real but the core design, display, and zoom range are largely carried over — see our upgrade comparison for a balanced look. If you’re coming from an older iPhone or deciding between buying now, our buying guide covers the decision in more depth.
Does iPhone 18 Pro Pricing Vary by Region?
Yes. Apple sets pricing separately for different countries, accounting for local taxes, import duties, and currency, so the $1,199 / $1,299 U.S. starting prices won’t directly translate to other markets. If you’re shopping outside the United States, check Apple’s official local store for your country’s exact pricing rather than converting the U.S. price directly.
The Bottom Line
Apple’s official U.S. pricing for the iPhone 18 Pro lineup:
- iPhone 18 Pro: starts at $1,199 (256GB)
- iPhone 18 Pro Max: starts at $1,299 (256GB)
- Both are available in 256GB, 512GB, 1TB, and 2TB storage
- Both cost $100 more than their iPhone 17 Pro predecessors, which are now discontinued from Apple’s own store
Trade-in credit, carrier offers, and Apple’s monthly financing options can lower the effective upfront cost. As always, check Apple’s official store for the exact price in your country before buying.